The Createfulness Summer Campaign is all about rediscovering treasures from design’s past, get inspired by today’s leading creatives and learn about the technology of tomorrow in order to bring creativity to another level. To inspire the creative community throughout the summer Erik Spiekermann provided original vintage design assets of type foundries of the pre-war era and typefaces from the Tipoteca Museum in Italy, digitized for Creative Cloud. We launched an online Creative Jam to find out what the Creative Community would be able to make out of the unique material, turning them into contemporary artworks. We collaborated with artists such as Maïté Franchi, Vasava Studio, Oliur Rahman and Akatre Studio to create stunning art from these assets. Last but not least Erik Spiekermann gave an exclusive letterpress workshop for at the Tipoteca Museum.
Original vintage assets and typefaces by
defunct type foundaries from the years 1920 - 1930
- digitized by P98a and Liebe Fonts -
Letterpress Workshop with Erik Spiekermann & Liebe Fonts at the Tipoteca Museum, Italy
CREDITS
Creative Agency: DR Digital
Marketing Manager: Natalia Lopez Beswick
Project Development: Daniel Vargas Diaz
Art Direction: Fanny Engrand
Letterpress Workshop & Vintage Illustration provided by Erik Spiekermann / P98A
Typeface Design by Liebe Font
Tutorials Rufus Deuchler, Vasava, Akatre, Oliur Rahman, Maïté Franchi
Artwork: Maïté Franchi
Lettering: Matthieu Tarwane