Lauro Samblás work symbolises a seemingly digital world even though most of the materials such as wood, paper and paint are analog. This underlines today's need to take a look back and rediscover the value of analog techniques and materials.
The Adobe Remix Project is a re-interpretation of the Adobe logo, transported by Lauro into his paper realm. It’s a collage of elements that fuse to form a sculpture where branding and art go hand in hand to discover a new language of communication. The Sculpture was first assembled and showcased during the OFFF Festival in Barcelona (06-08 April 2017) and then travelled to the D&AD Conference in London (25-27 April 2017).
Behind the scenes
Credits
Artist: Lauro Samblás
Creative Direction: AJ Joseph
Project Management & Development: Daniel Vargas Diaz
Production: DR Digital
Marketing Manager: Natalia Lopez Beswick